After 6 weeks in lockdown we were all going a bit crazy. But Instagram’s incredible Creators stepped up to the plate to keep us entertained, sane, connected and inspired to get creative.
Find more to <3 was both a celebration of Creators, developing their own brand of content to bring joy and levity to the platform, and a hub for folks to discover and explore to find communities of connection.
Data provided the interests that were most resonating with folks stuck at home, and the new found popularity of the accounts featured. Folks could dive into the body copy of each of the ads to explore the Creators and interests to find a moment of respite in lockdown.