Leadinging Instagram’s Trending program – designed to connect emerging trends to the power of our products – I worked with iconic photographer Petra Collins and Euphoria’s Alexa Demi to dimensionalize their “Fairy Tales” book in film.
IG users invented the #fairycore trend as a vehicle for exploring their identity, and we wanted to inspire the creative community to share richer stories in film across the platform.
The film debuted across Feed and Reels, along with a BTS Instagram Guide to show the creative process behind the magic: How the prosthetics were made, a BTS film, interviews, along with two IG face filters for users to create their own content.